Whisky as an Investment

Luxuries such as artwork, classic cars and fine wine have long been seen as having money-making potential, and are collectively referred to as ‘alternative investments’. Now, thanks to some stellar returns, the so-called water of life – whisky – has joined wine as an alcoholic asset catching the eyes of investors.

Last December, for example, a four-decanter lot of Glenfiddich single malt from the 1950s went under the hammer for £830,000 at The Distillers One of One charity event, setting a record for Glenfiddich sold at auction.

More recently, a collector from Asia paid an eye-watering £16 million for a ‘one of a kind’ 1975 cask of Ardbeg single malt Scotch – a world record figure and way in excess of any amount recorded for whisky at auction.

Given these examples, it might be tempting to think there’s a place for whisky within an investment portfolio. After all, we live in uncertain times where traditional assets, such as shares, are enduring a rough patch.

Take the US stock market which, having fallen by 20% since the start of 2022, is now in classic ‘bear market’ territory.

The global economic backdrop does not exactly make for bright reading, either, characterised as it is by soaring inflation and rising interest rates. In the UK, the prospect of recession seemingly  increases by the day.

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Whisky as an Investment: All you need to know

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